You have gotten the emails. I hope this finds you well. I wanted to reach out because. Just circling back. Delete, delete, delete.
Rules We Follow
Short sentences. Short paragraphs.
Your first email should be under 100 words. Say who you are, why you are emailing, and what you want.
One ask per email
Do not ask them to check your website AND watch a video AND book a call. Pick one.
Sound like a text, not a memo
Read your email out loud. If it sounds like something you would say to a colleague, good.
A Sequence That Works
- Email 1 (Day 1): Quick intro, specific problem, single CTA
- Email 2 (Day 3): One relevant stat, same CTA
- Email 3 (Day 7): Different angle on the same problem
- Email 4 (Day 10): Social proof from a similar company
- Email 5 (Day 14): Clean breakup email
Open rates: 45-55%. Reply rates: 5-8%. That is writing like a human and letting automation handle the timing.