Every company has that dashboard someone spent two weeks building. It looked great in the demo. Now nobody opens it.
Why Dashboards Fail
- Too much data. 47 metrics means 47 reasons not to look at it.
- Nobody remembers to check. The data needs to come to you.
- No clear action. Revenue is down 8% is useless unless it tells you why and what to do.
What Works Instead
Automated alerts that push insights to you. Every Monday at 8 AM, your Slack gets: 3 deals over $10K stuck in proposal stage for 7+ days. Here is who owns them. That changes behavior.
The Rule of Three
For every metric: What is it? What triggers an alert? What action does someone take? If you cannot answer all three, drop that metric.